Today, we underestimate the importance of aesthetics in human life. A work of art or the design of an item of clothing, accessory or interior creates both an external appearance as well as a psychological image that instantly captures a person’s consciousness and encourages them to act accordingly. During this plein air session, we learned the intuitive creative techniques of aesthetics, which help a person to understand the impact of the image and discover new creative expression in the fields of art, design and business.