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Living with the uncertainty inherent in the digital age, one of the most important human qualities is intuition and the senses. Through the noise of information overload, it is difficult for us to make rational choices, so our body becomes the main tool. There is a need to cultivate our senses so that, by listening to our bodies, we can feel what we want and what we don’t want, what to do and what not to do.

The word "intelligence" in ancient Greek meant "to perceive both feeling and reason." From the 17th century, this focus on feeling disappeared. "I think it means existence," said French philosopher René Descartes.

"Aesthetics" in ancient culture meant to feel internal satisfaction. Today, meanwhile, we are witnessing that attempts to shock, provoke, and attract attention are called aesthetics.

Let’s go back to the origins of the concept, though: aesthetics is the ability to feel inner satisfaction. When a person is able to do this, it becomes easier to discard what they do not need. There is the understanding of what is “mine" or "not mine." By making a distinction between right and wrong, good and bad, we form our appreciate of the world around us. It is a construction of the mind, formed as a child. It is completely different from the mine/not mine dichotomy. Aesthetic satisfaction becomes one of the criteria when choosing. Of course, the first criterion is rational: will it benefit or create value for someone? The second criterion is satisfaction. This is where the concept of intuitive aesthetics emerges – aesthetic satisfaction through sensing.

The higher the level of professional self-realization, the stronger the inner need to choose that which gives aesthetic satisfaction – valuable works of art, food or drink with nuanced flavor. The level of self-realization of a person is measured by the extent to which they have expanded the territory of their profession, that is, how successful they are in their field. The more successful a person is, the more value they create for others, the more opportunities they find to master even more complex skills, and the more aesthetic satisfaction becomes important. Aesthetics is food for the soul. If we do not feed the soul, we will not have the strength to establish ourselves in our world.